WHAT WE DO
Pinkston offers a variety of services to help
maximize your message and mission.
Pinkston will maximize your message and complete your mission to successfully communicate and market your needs by delivering the following services:
The success and legacy of a company are defined by how effectively the initiatives, goals and vision of your organization are communicated. The team at Pliris Strategies will help craft your message and execute a strategic communications plan that aligns with the vision and heart of you and your company.
The ability to communicate and lead in a crisis is critical for any company or organization. The team at Pliris Strategies can help you understand how to effectively respond to and communicate with your team, the media and the public when faced with a crisis.
EXECUTIVE BRAND BUILDING
Consumers are 82% more likely to trust a company or institution if the CEO is active on social media, reports BRANDfog in a recent survey. In today’s environment, CEOs, presidents, and executives are expected to be visible and to build their own personal brand that in turn builds trust for an institution’s brand. Pliris Strategies provides experienced strategic advice for politicians, CEOs, presidents of institutions, and more in how to shape and define their personal brands and how to stay disciplined to this brand in a crisis and in high-profile environments.
MEDIA TRAINING, WRITING & PITCHING
In a world saturated with constant news and media, a strong understanding of how to deliver messages in a clear and impactful way is critical. The team at Pliris Strategies consists of experienced communications professionals who can equip you with the tools, training and foundation needed to successfully get your message into the public square.
In an age where marketing and communications has become a blended profession, the team at Pliris Strategies will identify the needs of your organization, consult on how to restructure and modernize services and assist in hiring permanent talent to meet your realigned needs in order to keep up with the evolving professional practices that are shaping your public reputation.
The team at Pliris Strategies is experienced in running digital campaigns to effectively reach your target audience and increase the impact of your communications across email, websites, online advertising and social media.
It's more than polling. Thoughtful, well-executed market research drives effective messaging, informed branding and strategic planning. Through unique insights from key stakeholders, Pliris Market Research combines market trends with scholarly research methodologies to provide the knowledge and resources needed to succeed in a competitive and evolving world. We partner with you to identify data sets and focus groups that ensure our findings deliver applicable lessons for implementation and thought-leadership.